Comparison and Contrast of the Lottery and the Ones Who...

Comparison and Contrast of The Lottery and The Ones Who Walk Away from Omelas The differences between The Lottery by Shirley Jackson and The Ones Who Walk Away from Omelas by Ursula K. Le Guin seem relatively minor when compared to the striking similarities they contain in setting, symbols, and theme. Each of the stories begin with a description of a beautiful summer day. The flowers were blooming profusely and the grass was richly green(para 1) in The Lottery is quite comparable to old moss-grown gardens and under avenues of trees(para 1) in ...Omelas. These descriptions (along with several others) provide positive connotations and allow the reader to relax into what seems to be a comfortable setting in either story.†¦show more content†¦The fact that both authors include references to farming may be due to the association between farming and tradition. I know many people who believe that farming is a way of life that is handed down from generation to generation, it is very much a tradition to them. The men in The Lottery are speaking of planting and rain, tractors and taxes(para 3) and in ...Omelas, the farmers market is described as nothing less than magnificent(para 3). The most obvious reason for these references is that the rituals performed in both stories are suppose to have an effect on harvest. Lottery in June, corn be heavy soon(para 32) in The Lottery used to be a saying heard in their community. And in ...Omelas, the abundance of their harvest(para 9), along with many other things, supposedly depended upon their performing the certain ritual. Although the reasons for the traditions are slightly different in each story, the rituals themselves are very much alike. Both are shocking and both involve the sacrifice of a human being. Because the sacrifice in The Lottery is chosen strictly by chance, age is not a determinant, whereas in ...Omelas the sacrifice is always a child. However, regardless of this difference, when the time comes, victims in each of these tales begins pleading for release from their inevitable doom. The child in ...Omelas says Please let me out. I will be good!(para 8),Show MoreRelatedThe Ones Who Walk Away From Omelas Analysis876 Words   |  4 Pagessituation of regret and confusion.† The Ones Who Walk Away From Omelas† by Ursula K. Le Guin and â€Å"The Lottery† by Shirley Jackson address the theme of religious and traditional symb olism.† The Lottery† demonstrates how something that seems so perfect on the outside isn’t all that great on the inside. Symbolism shows the reader that there is a deeper message within the diction. â€Å"The Lottery† addresses the theme more successfully than â€Å"The Ones Who Walked Away from the Omelas† with the greater use ofRead MoreThe Center And Yorkdale Mall1182 Words   |  5 Pagesbecome a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof† (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafà ©s, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, theRead MoreGambling a Bad Bet5057 Words   |  21 PagesAugustine, â€Å"The devil invented gambling.† Whether or not one accepts Augustine’s conviction, gambling has b een around for thousands of years. Augustus Caesar is said to have sponsored the first known public lottery in order to raise funds to repair the city of Rome. The Bible records that Roman soldiers gambled for the garments of Christ (Matthew 27:35), an action predicted in the Old Testament (Psalm 22:18). In the latter eighteenth century, lottery proceeds helped to fortify Colonial America againstRead MoreAnalysis on Conversation Features. Differenfes Between British and American English16034 Words   |  65 Pagesseries: The first one from the American series ‒Six Feet Under‒ and the other one from the British series – Teachers. Our corpus contains approximately 12000 words, each script having around 6000 words. Both series belong to comedy genre, with adult characters of similar age and social status. Both series reflect the real use of language in their respective societies. They were released in similar dates, between 2001 and 2002. Six Feet Under is a black comedy-drama of a group of people, who work in a mortuaryRead MoreExecutive Compensation Essay7457 Words   |  30 PagesAccounting Theory Assignment Executive Compensation [pic] Introduction Executive compensation together with corporate governance systems has received an increasing amount of attention- from the press, corporations, financial academics and also the government. An executive compensation plan is a major application of the agency theory study and, thus, an agency contract between the shareholders and CEO’s of the business, which attempt to align the interests of the owners and the managersRead MoreRetail Store Design and Layout15254 Words   |  62 PagesCart System etc. Objective â€Å"To understand the importance of store design Layout and study the changing trends with respect to shopping malls and specialty stores.† Special Design Focus: Store Design Layout âž ¢ From Consumers Point of view âž ¢ From the point of view of Retailer. Introduction to Retail Industry The retail industry is a phenomenon that has taken India by storm. It has revolutionalized the way we shop. Today the total retail industry is worth Rs. 7,00,000Read MoreThe Diary of Jose Rizal9108 Words   |  37 Pagesenveloped me -- they were the pangs of death. I wanted to shout and ask for help from Antonio Paterno, feeling that I was about to die. I awoke weak and breathless. The last day of the year I spent at the home of Mr. Pablo Ortiga.2 I was gay; I dont know why I joked a lot and lost.3 We went home at five oclock and Pat., Cal., Per., and Let.4 slept at home. We spent the day together and went to Elviras house...lottery and I lost. I went home at night and wrote. 1From Noli Me Tangere (Makati City:Read MoreIntroduction to Motivation16686 Words   |  67 Pages1. INTRODUCTION Wilma Rudolf was dejected after doctor told her that she will not be able to put her legs on ground and she would no more be able to walk and run like normal person. Her dream to be fastest lady on earth seemed to be fading away and then a magic turned everything upside-down. Sachin Tendulkar was once told to quit cricket,but today we hardly know about this story simply because Tendulkar is itself the name of success . We all know about Thomas Alva Edison as a great scientistRead MorePolitical Philosophy and Plato Essay9254 Words   |  38 PagesSocrates 469 BC–399 BC, was a classical Greek Athenian philosopher. Credited as one of the founders of Western philosophy, he is an enigmatic figure known chiefly through the accounts of later classical writers, especially the writings of his students Plato and Xenophon, and the plays of his contemporary Aristophanes. Many would claim that Platos dialogues are the most comprehensive accounts of Socrates to survive from antiquity. Through his portrayal in Platos dialogues, Socrates has become renownedRead MoreCase110038 Words   |  41 Pagesconsecutive years of level funding. But in 2004, the situation worsened; Pine   Street’s   revenue   dropped   from   $29.6   to   $26.9   million.      In    alarm, Pine Street Inn Director Lyndia Downie and the Pine Street Board of Directors commissioned two studies in 2004 to help them make $1 million in immediate cuts to the budget and, in addition, reassess their long-term organizational strategy. One study analyzed the costs and benefits of different Pine Street programs; the other analyzed the length of

The Role of Infections and Diseases in the Evolution of...

Haldane’s hypothesis which states that there is a role of infections or diseases as a driving force in the evolution of Metazoans is simply put as infection is a selective in the evolution of Metazoans and essential for the survival of certain populations. Malaria represents one of the most important selective factors affecting human populations. There are several inherited diseases of red blood cells that lead to resistance at the erythrocytic stage. ÃŽ ±-Spectrin Hereditary Elliptocytosis Hereditary elliptocytosis is a heterogeneous group of red-cell disorders characterized morphologically by oval-shaped erythrocytes (Gallagher, 2005). Ovalocytosis is an uncommon variant of hereditary elliptocytosis (Gallagher, 2005). It is caused by heterozygosity for a 27-base pair deletion in the gene encoding the erythrocyte membrane protein band 3 (SLC4A1∆27) (Williams, 2006) on chromosome 17 (Jarolim et al., 1991). A mutation results in impaired function and gross skeletal disruption of the membrane skeleton of the erythrocyte (Coetzer et al., 1990). It confers highly specific protection against cerebral malaria by maintaining similar parasitemia levels (Coetzer et al., 1990). The heterozygotic form is asymptotic (Coetzer et al., 1990). Ovalocytic erythrocytes are very rigid and relatively resistant to invasion by various strains of malarial parasites (Coetzer et al., 1990). There are four ÃŽ ±-spectrin mutations namely alpha 1/74, alpha 1/46, alpha 1/65 and alpha 1/61 (Coetzer et al.,Show MoreRelatedThe Symbiotic Relationship Between a Bacteriophage and the Mucus Layer of a Metazoan Host576 Words   |  3 PagesThe purpose of the study by Barr et al. is to investigate an assumed symbiotic relationship between a bacteriophage and the mucus layer of a metazoan host, which may create a defense against microbes to protect the mucus layers from bacterial infection. The mucus layer has about four times more phage than bacteria, which is seen in preliminary testing, and because phage encode hypervariable proteins that may aid in adsorption to bacteria prey, the phages may work to protect the mucus layer be adheringRead MoreMitochondrial Pathway Of Mitochondrial And Mitochondrial Permeability Transition977 Words   |  4 Pagesactivated pathways and if the stress cannot be resolved the UPR switch to apoptosis. It is believe that ER-induced apoptosis is mediat ed through activation of caspase 12 in rodents (Figure. 3). The human homologue of caspase-12 is silenced during evolution and it believes that caspase 4 fulfil its function in humans. ER resident BCL-2 family proteins regulate apoptosis through both direct and indirect (ER Ca2+ signaling) signaling pathways (Oakes et al., 2006; Rong and Distelhorst, 2008). For exampleRead MoreRna Interference Regulates Gene Expression9725 Words   |  39 Pageshomeostasis (Bernstein et al. 2001; Tuschl 2001; Zamore 2001; Hammond et al. 2001). It has been estimated that up to 70% of total genes in mammalian cells could be regulated directly or indirectly by RNAi pathways (Bartel et al. 2004; Zamore 2001). The vital role that the RNAi mechanism plays in these processes made itself a subject of tight temporally and spatially regulation (Tuschl et al. 2001; Zamore et al. 2001). Previous studies from our lab and other researchers found that molecular chaperone heat shock

Affirmative Action as defined by the Meriam Webste Essay Example For Students

Affirmative Action as defined by the Meriam Webste Essay mrsrs Dictionary is an active effort to improve the employment or educational opportunities of members of minority groups or women. In 1961 John F.Kennedy issued an executive order calling for Affirmative Action as a means to promote equal opportunity for racial minorities, in hiring by federal contractors. This was the first official use of the term by the Federal Government. Eight years later Nixon as President beefed up the Office of Federal Compliance Programs, which along with the Equal Employment Opportunity Commission has become one of the governments two main enforcers of affirmative action policy.(Groliers Electronic Encyclopedia, 1993) Such efforts have vastly expanded opportunities for Afro-Americans. However they have also touched off complaints from many whites that Afro-Americans are benefiting from reverse discrimination. Under the equal opportunity act of 1972 most federal contractors, subcontractors, all state and government institutions (including universities) must initiate plans to increase the proportions of their female and minority employees until they are equal to the proportions existing in the available labor market.(Groliers Electric Encyclopedia, 1993) Affirmative action plans that establish racial quotas were declared unconstitutional by the Supreme Court in the case of University of California VS. Bakke in 1978. This case arose when the medical school of the University of California at Davis twice rejected Allen Bakkes application while admitting members of racial minorities who had lower test scores. Bakke charged that the medical schools policy of setting aside 16 of the 100 positions for racial minorities was a violation of the equal protection clause of the 14th amendment. In a complex 5-4 decision the Supreme Court ordered that Bakke be admitted. The court ruled that even though universities may consider race and ethnic origins as a factor in evaluating candidates for admission, they may not establish fixed racial quotas.(Time Magazine, May 27 1991, pp.22) The decision was, however upheld in the case of Private Business and Unions in United Steelworkers of America vs. Webber in 1979. This case arose when Brian F. Webber sued Kaiser Aluminum and the United Steelworkers of America for setting aside half of the positions in a training program for minority workers with less seniority. The Supreme Court overruled this case by a 5-2 vote holding that the Kaiser program did not violate title VII of the civil rights act of 1964. The ruling was that, private employers could voluntarily adopt plans designed to eliminate conspicuous racial imbalance in traditionally segregated job categories. Then in 1984 and 1986 the justices ruled against upsetting seniority systems in favor of minorities.(Harpers Magazine, July 1991, pp.27) In 1984 the Supreme Court struck down a Richmond ordinance intended to quarntee Afro-Americans and other minorities a greater share of the citys construction contracts. The decision not only threatened similar programs in 36 states, but also opened the door to legal attacks against other racially based government schemes. A key component of the court ruling was the requirement that all government distinctions based on race be subject to strict scrutiny. This means that public sector affirmative action programs are valid only if they serve the compelling state interest of redressing identified discrimination.(Time Magazine, February 6 1989, pp.60) Affirmative action has moved to the forefront of public debate in recent months with a proposed California ballot initiative that would end many race-based preference programs. The University of California itself has become the focus of debate after Ward Connerly, a Regent for the University of California system called for an end to such preferences in admissions. The Chancellor of UCLA Charles E. Young, quickly took a strong stand against Mr. Connerly, saying that affirmative action had benefited the university and should cont inue.(NY.Times, June 4 1995, pp.22) The University Of California at Berkeley campus was among the first of the nations leading universities to embrace the elements of affirmative action in its admissions policies, and now boasts that it has one of the most diverse campuses in America, with whites accounting for only 32% of the student body. However Berkeley may soon become one of the first campuses in the nation to abandon the cornerstone of affirmative action in higher education. The University Board of Regents expects to consider a proposal to prohibit the use of race and ethnicity as factors for admissions.(NY. Times, June 4 1995, pp.23) Then on Thursday July 8, 1995, the California University System Board of Regents adopted a plan to dismantle affirmative action plans within the university system. Effective January 1, 1997, the University of California system shall not use race, color, religion, sex, ethnicity, or national origin as a criterion for admission to the University or any program of study. The following is a brief excerpt from the resolution: The president shall confer with the Academic Senate of the University of California to develop supplemental criteria for consideration by the board of regents. . . In developing such criteria, which shall provide reasonable assurances that the applicant will successfully complete his or her course of study, consideration shall be given to individuals who, despite having suffered disadvantage economically or in terms of their environment (such as an abusive or otherwise dysfunctional home or a neighborhood of unwholesome or anti-social influences),have nonetheless demonstrated sufficient character and determination in overcoming obstacles to warrant confidence that the applicant can pursue a course of study to successful completion, provided that any student admitted under this section must be academically eligible for admission. (NY Times, June 4 1995 pp.7) The regents decision was hailed as an Historical a chievement by Republican Governor Pete Wilson. Wilson responded to White House Chief of Staffs Leon Panettas contentions that the board of regents made a terrible mistake and that the Justice Department would begin a review of the billions of dollars that flow from the federal government into the states universities, by claiming that the state will not be intimidated by the implicit threat of losing the huge largess in student aid and research funds that the university receives. The university would follow through with the dismantling of the programs because, they were wrong and unfair.(NY Times, July 22 1995, pp.7) There are however two unusual twists to the assault on affirmative action in the University of California system, that defy the stereotypes. First the race based preferences are being attacked by a black member of the board of regents and defended by Berkeleys Asian-American Chancellor. Second the racial makeup here has extended the fault line in the debate to minority V S. minority, as well as black VS Bibliography: .u9c1d1580031fb0ebb08a6c506240b328 , .u9c1d1580031fb0ebb08a6c506240b328 .postImageUrl , .u9c1d1580031fb0ebb08a6c506240b328 .centered-text-area { min-height: 80px; position: relative; } .u9c1d1580031fb0ebb08a6c506240b328 , .u9c1d1580031fb0ebb08a6c506240b328:hover , .u9c1d1580031fb0ebb08a6c506240b328:visited , .u9c1d1580031fb0ebb08a6c506240b328:active { border:0!important; } .u9c1d1580031fb0ebb08a6c506240b328 .clearfix:after { content: ""; display: table; clear: both; } .u9c1d1580031fb0ebb08a6c506240b328 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9c1d1580031fb0ebb08a6c506240b328:active , .u9c1d1580031fb0ebb08a6c506240b328:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9c1d1580031fb0ebb08a6c506240b328 .centered-text-area { width: 100%; position: relative ; } .u9c1d1580031fb0ebb08a6c506240b328 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9c1d1580031fb0ebb08a6c506240b328 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9c1d1580031fb0ebb08a6c506240b328 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9c1d1580031fb0ebb08a6c506240b328:hover .ctaButton { background-color: #34495E!important; } .u9c1d1580031fb0ebb08a6c506240b328 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9c1d1580031fb0ebb08a6c506240b328 .u9c1d1580031fb0ebb08a6c506240b328-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9c1d1580031fb0ebb08a6c506240b328:after { content: ""; display: block; clear: both; } READ: James Joyces araby Essay

Mind your P\s and Q\s Essays - Cognitive Science, Mind

Mind Your P?s and Q?s Spencer Vescovi When I was a little boy and in elementary school my mother would always tell me ?mind your P?s and Q?s.? I always wondered what in the world is she talking about. Later in life as I grew older I looked for as many different meanings as I could. I found out that it has many different meanings over the world from my behavior to the British army. Mind your P?s and Q?s is commonly used by parents in the United States, but what could it possibly mean? Mind your P?s and Q?s essentially means to mind your manners. This means to mind your comments and questions and is commonly said to children1. Surprisingly, British Bar Tenders use this saying too. You might be thinking how does a Bar Tender use this phrase? Bar Tenders in England might say mind your P?s and Q?s as mind your pints and quarts. It was said to help customers remember how much they owed and how much they have already had to drink. In addition, It is also said to people who were acting ruly so they would not fight2. Mind your P?s and Q;s is also quite popular in England with the British Army. Historically, in the British Army, the Officers and Soldiers wore a Pea which is a jacket, and a Quae which is a wig and it was very important not to lose them! The term in the British Army is to mind your Peas and Quae?s which means not to mess up or lose your jacket and wig. In the boot camps or training facilities, the Drill Sergeants and Commanders would say this to the Soldiers2. People all over the world use this saying including the printers who make the newspaper. In the past, the printing business had to hand lay the letter blocks into the machine and some were double sided like P and Q. The printers had apprentice?s which completed this tedious task and would tell them to mind the P?s and Q?s. The P?s and Q?s faced different directions on the letter block and the shop owner didn?t want the apprentice to be confused1. All over the world mind your P?s and Q?s has lots of different meanings. These meanings stretch from the home of an American Mother, the British army, printing presses and British Pubs. So the next time somebody tells you to mind your P?s and Q?s, just think which meaning you think they mean. Sources 1. http://en.wikipedia.org/wiki/Mind_your_Ps_and_Qs 2.http://www.phrases.org.uk/meanings/mind-your-ps-and-qs.html

Bird Characteristics - Animals and Wildlife - About.com

Bird Characteristics - Animals and Wildlife - About.com Birds are unmatched in their command of the skies. Albatrosses glide long distances over the open sea, hummingbirds hover motionless in mid-air, and eagles swoop down to capture prey with pinpoint accuracy. But not all birds are aerobatic experts. Some species such as kiwis and penguins, lost their ability to fly long ago in favor of lifestyles suited more for land or water. Birds are vertebrates, which means that they are among those animals that possess a backbone. They range in size from the minute Cuban Bee Hummingbird (Calypte helena) to the grand Ostrich (Struthio camelus). Birds are endothermic and on average, maintain body temperatures in the range of 40Â °C-44Â °C (104Â °F-111Â °F), though this varies among species and depends on the activity level of the individual bird. Birds are the only group of animals to possess feathers. Feathers are used in flight but also provide birds with other benefits such as temperature regulation and coloration (for display and camouflage purposes). Feathers are made of a protein called keratin, a protein that is also found in mammalian hair and reptilian scales. The digestive system in birds is simple but efficient (enabling them to pass food through their system quickly to minimize the extra weight of undigested food and the time it takes to extract energy from their food). Food travels through the parts of a birds digestive system in the following order before it is excreted: esophagus - narrow tube that carries food to the crop crop - a sack-like widening of the digestive tract where food can be stored temporarily proventriculus - the first chamber of a birds stomach where food is broken down by digestive enzymes gizzard - the second chamber of a birds stomach where food is ground up by muscular action and small stones or grit (ingested by the birds) intestines - tubes that continue to extract nutrients from food after it has passed through the gizzard Refs: Attenborough, David. 1998. The Life of Birds. London: BBC Books.Sibley, David Allen. 2001. The Sibley Guide to Bird Life Behavior. New York: Alfred A. Knopf.The University of California, Berkely. 2006 (Accessed Online). Museum of Paleontology.

The Periodic Properties of the Elements

The Periodic Properties of the Elements The periodic table arranges the elements  by periodic properties, which are recurring trends in physical and chemical characteristics. These trends can be predicted merely by examing the periodic table and can be explained and understood by analyzing the electron configurations of the elements. Elements tend to gain or lose valence electrons to achieve stable octet formation. Stable octets are seen in the inert gases, or noble gases, of Group VIII of the periodic table. In addition to this activity, there are two other important trends. First, electrons are added one at a time moving from left to right across a period. As this happens, the electrons of the outermost shell experience increasingly strong nuclear attraction, so the electrons become closer to the nucleus and more tightly bound to it. Second, moving down a column in the periodic table, the outermost electrons become less tightly bound to the nucleus. This happens because the number of filled principal energy levels (whi ch shield the outermost electrons from attraction to the nucleus) increases downward within each group. These trends explain the periodicity observed in the elemental properties of atomic radius, ionization energy, electron affinity, and electronegativity. Atomic Radius The atomic radius of an element is half of the distance between the centers of two atoms of that element that are just touching each other. Generally, the atomic radius decreases across a period from left to right and increases down a given group. The atoms with the largest atomic radii are located in Group I and at the bottom of groups. Moving from left to right across a period, electrons are added one at a time to the outer energy shell. Electrons within a shell cannot shield each other from the attraction to protons. Since the number of protons is also increasing, the effective nuclear charge increases across a period. This causes the atomic radius to decrease. Moving down a group in the periodic table, the number of electrons and filled electron shells increases, but the number of valence electrons remains the same. The outermost electrons in a group are exposed to the same effective nuclear charge, but electrons are found farther from the nucleus as the number of filled energy shells increases. Therefore, the atomic radii increase. Ionization Energy The ionization energy, or ionization potential, is the energy required to remove an electron from a gaseous atom or ion completely. The closer and more tightly bound an electron is to the nucleus, the more difficult it will be to remove, and the higher its ionization energy will be. The first ionization energy is the energy required to remove one electron from the parent atom. The second ionization energy is the energy required to remove a second valence electron from the univalent ion to form the divalent ion, and so on. Successive ionization energies increase. The second ionization energy is always greater than the first ionization energy. Ionization energies increase moving from left to right across a period (decreasing atomic radius). Ionization energy decreases moving down a group (increasing atomic radius). Group  I elements have low ionization energies because the loss of an electron forms a stable octet. Electron Affinity Electron affinity reflects the ability of an atom to accept an electron. It is the energy change that occurs when an electron is added to a gaseous atom. Atoms with stronger effective nuclear charge have greater electron affinity. Some generalizations can be made about the electron affinities of certain groups in the periodic table. The Group IIA elements, the alkaline earths, have low electron affinity values. These elements are relatively stable because they have filled s subshells. Group VIIA elements, the halogens, have high electron affinities because the addition of an electron to an atom results in a completely filled shell. Group VIII elements, noble gases, have electron affinities near zero since each atom possesses a stable octet and will not accept an electron readily. Elements of other groups have low electron affinities. In a period, the halogen will have the highest electron affinity, while the noble gas will have the lowest electron affinity. Electron affinity decreases moving down a group because a new electron would be further from the nucleus of a large atom. Electronegativity Electronegativity is a measure of the attraction of an atom for the electrons in a chemical bond. The higher the electronegativity of an atom, the greater its attraction for bonding electrons. Electronegativity is related to ionization energy. Electrons with low ionization energies have low electronegativities because their nuclei do not exert a strong attractive force on electrons. Elements with high ionization energies have high electronegativities due to the strong pull exerted on electrons by the nucleus. In a group, the electronegativity decreases as the atomic number increases, as a result of the increased distance between the valence electron and nucleus (greater atomic radius). An example of an electropositive (i.e., low electronegativity) element is cesium; an example of a highly electronegative element is fluorine. Summary of Periodic Table Properties of Elements Moving Left → Right Atomic Radius DecreasesIonization Energy IncreasesElectron Affinity Generally Increases (except Noble Gas Electron Affinity Near Zero)Electronegativity Increases Moving Top → Bottom Atomic Radius IncreasesIonization Energy DecreasesElectron Affinity Generally Decreases Moving Down a GroupElectronegativity Decreases

Do you think high school students should be required to serve one year Essay

Do you think high school students should be required to serve one year of community service - Essay Example I feel students who volunteer may perform better in school. Looking at statistics I found that students who were required to do volunteer work in high school were twenty-two percent more likely to finish college. Twenty-two may seem a small number, but when it comes to being able to complete college I think it matters greatly. The same study also found these same students were able to improve their grades in several academic areas, such as reading, science and math. Being able to perform well in school is very important as it can affect a person’s future career (CIRCLE). The second reason I feel community service in high school is important is because it will bring about a good work ethic for students. Some students have part time jobs during school, while others do not. I would think it could give a student a sense of accomplishment. The student would be able to see firsthand what it is like to work and help others. Students would not be paid for their work, but it would help them appreciate payment all the more when they do someday have a job. I think it would be good if the schools would give students a wide range of choices regarding where they would volunteer. Students who are considering what careers they are interested in may have the opportunity to volunteer at a place that may be in relation to their career aspirations.

Traffic Rage Essay Example | Topics and Well Written Essays - 1000 words

Traffic Rage - Essay Example always on the look out for people who create disturbance and scenes on the road and in essence hinder the smooth running of vehicles on the pathways. However traffic rage is a wholly different phenomenon which deals with congestion of traffic on the roads when the traffic is caught up in a deadlock for hours and hours at a stretch. Traffic rage, similar to road rage brings in frustration, tension and all sorts of problems that the motorists usually face in such a situation. Traffic rage is essentially linked with the problem that a person is going through while he is unable to control his temper and anger in the wake of knowing that the vehicles behind him and in front of him are stuck in the same quagmire and he cannot do anything about it. This non-control of emotions and feelings and making them public in a physical or verbal sense is a direct example of what traffic rage can literally be like. An important factor here is to understand that the traffic rage does not lay courtesy the vehicle under question or objects that leads to it in the first place, rather it is due to the state of affairs of the person who undertakes the act of traffic rage which quintessentially governs the whole state of mind that he is in, forced or unforced. Furthermore, it also accounts to the person’s non-understanding nature and lack of thinking and eventually acting ability which leads him to flow with the emotions and feelings that he just fails to control the sa me and thus end up in problems at a later stage. On a more personal note, my traffic rage stems from the fact that I was getting late for work on that particular morning and there was just so much traffic that I knew for sure that I would end up being late at the office. I just could not make myself to understand the situation at hand and kept on continuing criticizing the government’s and law enforcement agencies’ state of affairs. I was constantly bickering within my car which everyone around (in their cars) could

Best Buy Case Essay Example for Free

Best Buy Case Essay What type of retailer is Best Buy? Best Buy Co. , Inc. is a multinational retailer of consumer electronics, home office products, entertainment software, appliances and related services. 2. Do you agree with the strategy Best Buy has adopted to respond to its competitors? Why or why not? Yes, I agree to the strategy that Best Buy has adopted to respond to its competitors. If I wanted to buy something as simple as a toaster I would go to Wal-Mart, but when it comes to buying high technical multi-function printer, I would consider going to Best Buy. Even though they are planning on selling upscale and higher margin merchandise, they do have highly trained sales â€Å"consultants† to help with the complex expensive purchase. In order for Best Buy to stay on top of the market, they have to provide the extra service with the best quality merchandise. 3. Describe the six components of Best Buy’s retailing mix. Is there anything you would change? Explain. The six components of Best Buy retailing mix are: First component, they offer array of different products (it stores have nearly 25,000 separate items) at affordable prices. They also offer installation on some of the products you buy, plus maintenance service technical support, and subscription on cell phones and internet services. Second component is the proper location. Best Buy stores are usually located in a small to medium size outdoor shopping centers. The third component is their promotion strategy. Best Buy’s television commercials use the slogan, â€Å"Thousand of Possibilities. Get Yours. † They send out flyers, and email customers who gave their emails to Best Buy, and weekly ads. Fourth component is the prices. Their prices range varies depending on what you buy, from low cost merchandise to high cost merchandise. Best Buy retail stores price match guarantees that if you find a lower advertised price on the same available brand and model prior to your purchase or during the exchange and return period, they will match that price. The fifth component to Best Buy is customer service. They have customer representatives that are specialized in their departments, who can help customers with any questions they have

Oedipus the King: A Greek Tragic Hero Essay -- Oedipus Rex Essays

Many Greek tragedies include a central character known as "the tragic hero." In the play, Oedipus the King, by Sophocles, the character Oedipus, portrays to the reader the necessary, central, tragic hero. According to Aristotle, "a tragic hero has a supreme pride" (Jones. Pg. 133). That pride is a reflection of arrogance and conceit that suggests superiority to man and equality with the gods. Students of religion are often taught that "pride Goethe before the fall." In Oedipus' situation, his pride, coupled with religious fervor and other human emotions like guilt, lead to what can only be described as a downfall of enormous and costly proportions, in other words, his fate. The dictionary characterizes a downfall as, "a sudden fall (as from high rank)." The first few lines of the play show the reader that one reason for Oedipus' "sudden fall" stem from two serious flaws, conceit and pride. Oedipus' conceit and pride is apparent when he says to the priest, "Here I am myself--you all know me, the world knows my fame: I am Oedipus" (Glencoe Literature. Pg. 264. Lines 7-9). The bragging nature in which Oedipus says, "you all know me," shows to the reader that Oedipus has a self-centered attitude toward life and towards others. This attitude stems from the fact that he and he alone solved the riddle of the evil sphinx, saving the city and the people of Thebes, and granting him kingship over the lands. Unfortunately for Oedipus, conceit and pride are only half his problem, the other half stems from Greek religion, and that means "the Greek gods," Zeus and Apollo. Once again, trouble reigns in the city of Thebes. The city's trouble and the gods' relig ious stronghold, lead Oedipus in a direction that can only be describe... ...wer, choice, and fate; the four driving forces behind the character of Oedipus, and it is in those forces that Oedipus can assign the blame for his misfortune. "A Greek Tragedy shows how great men and women, although they may have fine ideals, sometimes end in failure and misery" (Schoenheim. The New Book of Knowledge. Pg. 351. Lines 35-38). Works Cited Hogan, James. A Commentary on the Plays of Sophocles. Carbondale, IL: Southern Illinois University Press, 2009. Jones, John. On Aristotle and Greek Tragedy. New York, NY: Oxford University Press, 2011. Schoenheim, Ursula. "Greek Language and Literature." The New Book of Knowledge. Canada: Grolier Publishing Inc, 2002. Page 351 Sophocles. "Oedipus the King." Glencoe Literature: The Readers Choice, World Literature. Ed. Chin, Beverly Ann, et al. Columbus, OH: Glencoe, 2002. Pages 263-322.

Finance Tutorial Essay

(a) Explain what is meant by the liquidity of a company. Define two common accounting measures of liquidity. (b) Why is liquidity an important indicator that an investor should consider when analysing share investment opportunities? Answer: 7. a) A company must ensure that it has access to sufficient cash to be able to meet its current commitments and take future advantage of future business opportunities. This is indicated by the company’s level of liquidity, that means having ability to continue to meet its short-term financial obligations and thus to continue trading. Two common accounting measures of liquidity are: i) Current ratio= Current assets (maturing within 1 year) /Current liabilities (due within 1 year) ii) Liquid ration= Current assets-Inventory (stock on hand)/ Current liabilities- Bank overdraft. 7. b) Liquidity is the ability of a company to meet the short term obligations. It is the ability of the company to convert its assets into cash. Short term, generally, signifies obligations which mature within one accounting year. Short term also reflects the operating cycle: buying, manufacturing, selling, and collecting. A company that cannot pay its creditors on time and continue not to honour its obligations to the suppliers of credit, services, and goods can be declared a sick company or bankrupt company. Inability to meet the short term liabilities may affect the company’s operations and in many cases it may affect its reputation too. Lack of cash or liquid assets on hand may force a company to miss the incentives given by the suppliers of credit, services, and goods. Loss of such incentives may result in higher cost of goods which in turn affect the profitability of the business. Thus, liquidity is an important indicator that an investor should consider when analysing share investment opportunities to make sure that they are investing in the right company where they could get a good return on their investment.

Understanding Job Satisfaction, Loyalty, Commitment

Job satisfaction as a notion may have different definitions, but the core essence of it lays in the feelings which an employee has when he is asked about his job. These feelings can express total satisfaction with the job, simple satisfaction to total discontent. The reasons of the dissatisfaction should be viewed deeper, and in order to determine the principle factors which cause the employee be unsatisfied it is essential to consider various separate aspects of the employee's relationships at work – whether he is dissatisfied with the physical environment, or with the relationships with other employees or a supervisor, etc. Kirkman 25) What is job satisfaction and why it is needed Job satisfaction as the integral part of the employee successful performance at work has become a subject of acute attention only recently; simultaneously, only few firms (organizations) were able to apply its recommendations and strategies to their activity. Job satisfaction should be taken as the opportunity for the organization to easily improve its general performance. It is understandable, that the employees who are satisfied with their jobs appear to be more productive, committed to what they do and as a result the clients become also more satisfied with the quality of products and services they get, increasing its reputation and profits. Organizations, which are able to create environment which will attract, benefit, motivate and retain the hard-working employees, will finally be better positioned and will succeed in the competitive business environment, where the main aims to achieve are the quality and cost-effectiveness. It will be understood later, that job satisfaction is far not always connected with the salary and financial side of this job; thus cost-efficiency is highly possible if the experienced HR manager inactivates the hidden potentials of making employees satisfied with their jobs. (Kirkman 36) Not always job satisfaction goes in line with the wishes of the employee. Sometimes it happens that job satisfaction at the employee level does not brings positive changes at the company level; it may happen that the employee is fully satisfied with the situation of coming to his workplace and doing nothing; in this case job satisfaction has nothing to do with the general company's work and advancement. (Leonard 44) How to improve job satisfaction In improving the working environment as one of the means for improving job satisfaction of employees it is essential to change the working conditions in which people work. First of all, these conditions impact the level of pride and the feeling of prestige among employees; second, through the working conditions employees understand for what they work. The environment should be up-to-date, and it is no secret that even new furniture and newest technological solutions will make the employee more satisfied with what he does. The personal space of each employee should be considered very thoroughly and it is very valuable for the management to take into account the wishes and suggestions which employees have for this issue. It is often, when the employer tries to save additional costs and hires small office making it overcrowded; ultimately this negatively impacts the performance of the whole staff that has to work in this premise all day long. It influences intrapersonal relations, and thus the quality of work done. Thus, this is not the right means of saving, and the cost-effectiveness is not appropriate here. (Leonard 44) These have been the principal ‘hygiene’ issues which should be resolved before the manager or the employer decides to take care for the motivation problems. In making employees motivated and thus more satisfied with their jobs, the principal aspect is probably to make them understand that they do valuable work, which is appreciated and of which they should be proud. It is difficult, but it makes the essential part of making the employee motivated. In the desire to motivate employees various means are appropriate, and one of the most widely-spread is the instrument for sharing success stories of other employees who used to work in the company and have made career, or to prove to the employee that the tasks which he is obliged to fulfill are essential for the whole company performance. Make a big deal out of meaningful tasks that may have become ordinary, such as new-baby visits. Of course employees may not find all their tasks interesting or rewarding, but you should show the employee how those tasks are essential to the overall processes that make the practice succeed. You may find certain tasks that are truly unnecessary and can be elim inated or streamlined, resulting in greater efficiency and satisfaction. ’ (Jamal 55) Conclusion The aim of the work was to discuss job satisfaction as a notion and to suggest possible solutions for the increase of job satisfaction among employees. It has become clear that job satisfaction is a very complex meaning and in order to use it properly, it should be considered from the viewpoint of various aspects, included into it, the amount of which is numerous. Job satisfaction influences performance of every worker, and ultimately it influences the level of the company performance. Making the employee satisfied through understanding the meaning of his work as well as being proud of what he does will increase the level of customer satisfaction and thus the reputation and prestige of the enterprise as a whole. (Spector 35) The principal difference between the hygiene issues and those related to motivation, is that hygiene issues resolved make the workers less dissatisfied with their jobs, while motivational issues make them more effective and productive. (Spector 35) Asking employees of what they feel about their jobs is essential for the management, because accounting the employee’s desires and suggestions will make them feel meaningful and thus promote their motivation and self-efficacy. The description of job satisfaction is useful for each employer to read and know the principal issues connected with this problem. With the development of the new technologies and new jobs, job satisfaction appears to decline among many professions, thus needing more attention on the side of employers. (Spector 35)

The Pantheon Essays - Domes, Pantheon, Rome, Rotunda, Pantheon

The Pantheon Essays - Domes, Pantheon, Rome, Rotunda, Pantheon The Pantheon The Pantheon is one of the finest and best preserved examples of ancient Roman architecture. It stands in the center of Rome. The Pantheon was constructed by Marcus Agrippa in 27 B.C. This building did not include the rotunda in back. In A.D. 123 Hadrian built the rotunda, which was later changed in design by Septimius Severus and Carcalla. When the Pantheon was being built by Hadrian, credit was given to Agrippa. A large inscription was made on the front of the portico. The Romans built the Pantheon as a temple in honor of all the Roman gods. The name Pantheon literally means, "of all the gods." The Romans gave this name to any of the temple which served the purpose of worship of all the gods. The rotunda forms the main part of the building. It forms a half perfect sphere. The dome itself is 142 feet in diameter. It rises 142 feet above the floor.. The design of the dome was constructed to reflect the few sources of light admitted to the building. The dome was built of Roman brick and mortar, which was covered by marble inside of it. The rotunda is a thick concrete wall that is 6 meters thick. This is what supports the approximate weight , 5,000 lbs, of the dome. The only light which enters the building comes from the top of the dome. The oculus, the only window in the Pantheon, is 27 feet in diameter. The sunlight that shines through the oculus shifts hour-to-hour highlighting the walls that are painted throughout the building. In front of the rotunda is a beautiful porch, or portico, which belongs to the original temple built by Agrippa. Across the front of the portico stands 16 great Corinthian columns. Each hewn from a single stone. They were 14.2 meters high and 1.5 meters in diameter. The Pantheon was renamed the Santa Maria Rotunda when it became a Christian church in A.D. 609. The famous painter Raphael and other Italian kings are buried there. It now is a museum and serves as a tourist spot in Rome.

Qué hacer para trabajar de au pair en Estados Unidos

Quà © hacer para trabajar de au pair en Estados Unidos Trabajar como au pair o cuidador de nià ±os en Estados Unidos puede ser una experiencia gratificante para los jà ³venes que deseen practicar y mejorar sus conocimientos de inglà ©s. Para desempeà ±ar este trabajo es preciso que una familia patrocine a la nià ±era a travà ©s de una agencia autorizada por el Departamento de Estado. El joven extranjero entrar y trabajar en Estados Unidos amparado por una visa de intercambio conocida como J-1. En este artà ­culo se informa sobre los requisitos tanto de las familias para alojar a una nià ±era bajo este programa como tambià ©n aquellos que deben cumplir los jà ³venes extranjeros para calificar. Requisitos de las familias para patrocinar a una au pair extranjera Ser ciudadanos americanos o residentes permanentes legales.En el hogar familiar debe hablarse inglà ©s.Los nià ±os americanos a cuidar por el cuidador extranjero debern ser mayores de tres meses y menores de 18 aà ±os. Las familias corren con la mayorà ­a de los gastos que generalmente incluyen el viaje ida y vuelta en avià ³n y seguro mà ©dico mientras dure la estancia de la nià ±era en Estados Unidos. Requisitos para trabajar como au pair en Estados Unidos Tener entre 18 y 26 aà ±os de edad. Aunque la inmensa mayorà ­a de los jà ³venes que solicitan trabajar como cuidadores de nià ±os son mujeres, tambià ©n pueden aplicar los varones.Tener buenos conocimientos de inglà ©s a nivel oral.Haber acabado los estudios de bachillerato (high school) o equivalente.No tener antecedentes penales. Antes de concederse la visa se requerir documentacià ³n oficial que acredite que no se ha cometido ningà ºn delito. Si se ha sido condenado, la visa ser denegada.Suministrar fotos de su vida y al menos tres referencias que no pueden ser de familiares. Adems de los requisitos legales, hay otros fruto de la prctica que hacen que sea ms fcil que una aspirante a au-pair encuentre familia de acogida. Asimismo, cà ³mo se tramita la visa, cules son las condiciones laborales de los muchachos desempeà ±ando esta labor y, finalmente, se hace referencia a otros programas de intercambio que tambià ©n pueden ser de interà ©s para jà ³venes extranjeros que desean vivir la experiencia americana mientras practican inglà ©s. Tramitacià ³n de la visa J-1 para nià ±eras Rellenar la aplicacià ³n correspondiente.Pagar las cuotas correspondientes. La cantidad varà ­a y es fijada por la empresa socia de la agencia americana autorizada para llevar a cabo el programa de au pair. En general es menos de $1000 e incluye el arancel por aplicar, el de encontrar familia patrocinadora y por la entrevista. En ocasiones, dependiendo del paà ­s, es posible que se tenga  que pagar un sobreprecio por el viaje.Pasar una entrevista en persona y un test psicolà ³gico y otro fà ­sico.Escribir una carta dirigida a una posible familia patrocinadora.Si se va a cuidar de nià ±os menores de dos aà ±os, habr que acreditar que se tiene al menos 200 horas de experiencia cuidando a bebà ©s.Comprometerse por escrito a trabajar por doce meses.Acudir a clases de inglà ©s y participar en una reunià ³n mensual de nià ±eras. Requerimientos que frecuentemente solicitan las familias Aunque la ley no dice nada al respecto, en la prctica se sabe que las familias patrocinadoras buscan nià ±eras que: Que tenga licencia de manejar.No fumar. Condiciones labores de las nià ±eras con el programa J-1 El cuidador tendr recmara propia (cuarto, habitacià ³n) y se le proveer con tres comidas diarias.Se le entregar semanalmente para su uso y disfrute la cantidad de $195.75.Las familias corrern con el gasto de hasta $500 para que la au pair asista a clases de inglà ©s (al menos seis crà ©ditos en una universidad o college comunitario).La jornada laboral no podr exceder de 10 horas al dà ­a ni de 45 horas semanales.El contrato ser por doce meses y se le pagar al cuidador dos semanas de vacaciones. Agencias oficiales intermediarias en el programa de Au Pair Es necesario tener en cuenta que una persona sà ³lo puede ser nià ±era con una visa de intercambio J-1 para si las gestiones se hacen exclusivamente a travà ©s de una de las agencia autorizadas por el gobierno de los Estados Unidos. Este es el listado. Por à ºltimo, esto es lo que debes hacer si la experiencia no es como tà º esperabas y hay problemas serios o te despiden. Esto es lo que debes hacer si el programa de la visa J-1 finaliza antes del tiempo previsto. EduCare Es un programa similar pero diferente al de aupair. Los utilizan las familias americanas para contratar nià ±eras extranjeras para cuidar de sus hijos antes o despuà ©s del horario escolar. En estos casos la au pair no puede trabajar ms de 30 horas a la semana y podrn recibir hasta $1000 para costear sus estudios. En estos casos la compensacià ³n a recibir es menor, estando fijada en $146.81. Evitar problemas con la visa Una vez que se tiene la visa es importante no hacer nada que pueda ponerla en peligro. Para ello una de la informacià ³n fundamental es saber cunto se puede ingresar a Estados Unidos y cuntos son los dà ­as de periodo de gracia para salir, una vez que finaliza el programa. Informacià ³n de interà ©s Para los muchachos interesados en estudiar en EEUU pero creen que no pueden pagarlo, verificar la posibilidad de estudiar dos aà ±os en un Community College: estas son sus ventajas y en esta base de datos se puede comprobar costo en ms de 1,000 colegios comunitarios en todo el paà ­s. Otras opciones con una Visa J-1 de intercambio Existen otras posibilidades para los jà ³venes extranjeros que desean pasar una temporada en EU para aprender inglà ©s y/o disfrutar la experiencia americana. Por ejemplo, el programa SWT para universitarios, que permite que trabajen y viajen durante los meses de verano. Otra opcià ³n son los programas oficiales para staff de apoyo  de campamentos de verano o los de prcticas profesionales (pasantà ­as) para jà ³venes profesionales. Este es un artà ­culo informativo. No es asesorà ­a legal.

IAM Application Essay Example | Topics and Well Written Essays - 6750 words

IAM Application - Essay Example This is very crucial when the end user wants to make payments using his or her online payments methods. With iAM, the user will be guaranteed making secure payments because the user is authorized with his identity and he can easily interact with the application at ensuring that all factors are taken into consideration that allow only the right access. With the advancements in technology in different sectors, iAM application has proved to be essential and used in allowing keyless access to homes, office, parking, cars as well as the ability of igniting engines. Using this application, users are able to access their facilities, equipments without using keys or any other device. It allows for individuals access without using gadgets as it brings on board features that allow the individual or a group of users to get access. What an individual needs is to stay at some distance and allow the application to detect the user. Other essential functions of this application are that it stores pa sswords for login into websites and credit card information. This will improve the security as well as promote the recovery of passwords without the end-user undergoing much wastage of time. Similarly, the stored of passwords allows the user to save on time as one logins to sites which may be demanding and time consuming. The encryption of data is also important as it uses a language that only the user is able to understand hence keeping away imposers. As a result of this, there is high security of the information which are used in the access management. Additionally, the support of cloud services is important, as iAM application is able to store more information that can be retrieved at any timer an individual wishes. It also has data backups as well as increased security, as cloud services are effective in reducing time wastage and in promoting data recovery. Near Field Communications (NFC) Near field communication (NFC) is defined as a set of standards which are used by smartphon es in establishing radio communications between two gadgets through touching them or bringing them together on a closer distance. The recent technological advancements marked by increased developments of paying methods and electronic payments, near field communication have proved its effectiveness in facilitating payment options. Users who have this application on their Smartphone can find it easy in replacing and choosing alternatives on through these applications. For instance, consumers with Smartphone that supports this application can replace the use of debit and credit cards with electronic wallet. Near Field Communication works in a close or short range to enable it define the set standards. Therefore, it requires the user to stay closer to enable to radio communication between the two sets. It also works with low power wireless link that allows it to detect the gadgets that are communicating. Through this application, it is able to detect and allow access of the user or deny the user depending with the applications that are applied. Near Field Communication is used in various platforms beyond just making payment transactions. One of its functions is to allow access through providing electronic identity and physical access control. Through this, it is able to permit only the authorized personnel in accessing a facility and locking or barring those not authorized. This works through allowing those who have the identity to have the access while denying access as it is not able to detect those who do

Analysis of Hamlet Research Paper Example | Topics and Well Written Essays - 750 words

Analysis of Hamlet - Research Paper Example The characters in the story experience a loss and due to this burden of loss, the characters behave in ways they might not have behaved without the occurrence of loss (Rogers 164). The writings inform the audience that these characters are ready to choose any path to obtain vengeance and the creed for vengeance stops them from thinking in a rationale manner and this negatively impacts the moral standings of these characters (Krader 280). For example: when Claudius asked Laertes whether he will only talk about taking revenge or will he actually take revenge, in response Laertes states that he aims at chopping of the throat of his enemy and he wants to conduct that action inside the church. This incident clearly represents the fact that Laertes is very much passionate about seeking revenge that he already has a plan in mind for how to kill and where to kill his enemy. Laertes is so passionate that he is not able to learn the real reason why Claudius is pumping him to take revenge. The main reason due to which Claudius is pumping Laertes to seek revenge is Claudius’ personal interest and not because Hamlet has taken the life of the father of Laertes. This even shows that when an individual is dedicated towards seeking revenge, he fails to take rationale decisions and decisions under the light of ethics and morality. The story even informs the readers that once characters and individuals decide to seek revenge, they continue to destroy the path of ethical and moral behavior. For example: In the literature, Hamlet clearly shows that once the announcement and the decision of seeking revenge are taken, the desire to conduct the act increases. For example: In Act 2, Scene 2 of Hamlet, Hamlet promises on his father’s dead soul that he wants to murder Claudius to attain revenge and he is being pumped by revenge to conduct this act as soon as possible (Shakespeare, 2008). The text even reveals that Hamlet is conducting changes to his mentality for the sake o f attaining revenge; this even reflects the determination within Hamlet to seek revenge. The literature even shows that the desire to attain revenge has diverted him from his ability to think in a moral manner and the literature even reveals that the desire to seek revenge is caused due to ones pride (Anderson 41). The literature even informs its reader that pride is the front seat driver of the behavior to seek revenge and those individuals who are proud are strongly motivated to seek vengeance. The text states that pride precedes moral reasoning and incentives attained from seeking revenge are far greater than the benefits that might be attained through moral reasoning and moral behavior. The text even shows that individuals give greater importance to honor rather than moral reasoning while taking any action. For example: the text states that Fortinbras has to seek revenge from Hamlet because Hamlet killed his father and took over his father’s property and in order to regai n the honor of the family and the property, he has to murder Hamlet and take back the property from Hamlet. Throughout the text one point is clear; the point is that when a loved one is murdered, revenge is obligatory. The text even informs its audience that the feeling of loss is countered through revenge and when individuals have

American us history to 1877 Essay Example | Topics and Well Written Essays - 500 words

American us history to 1877 - Essay Example While it could be expected for the government and the system to have certain rights associated with liberty and life, yet the King of Britain was found to incorporate laws that completely restricted the freedom of the colonies of the United States, and the colonies had been patiently suffering. The King had refused his assent to laws that were needed for the benefit of the public as a whole. He also didn’t allow his Governors to pass those laws that were more important needed immediate attention (The Declaration of Independence). The King restricted the accommodation of people from large districts and would allow them only if they renounced the right of representation in the legislature. He chose unusual and uncomfortable locations that were far away from the depository of public records for meetings with legislative bodies intending to exhaust them by making them comply with his measures. He obstructed the laws for Naturalization of Foreigners preventing the population of the States. Not only these, he also affected the independence of the military and civil power (The Declaration of Independence). Considering these above mentioned activities of the King, the Declaration of Independence was written to explain these reasons that restricted the independence of the States and that the States wanted to take measures against such tyranny of the King of Britain. The Representatives of the United States of America thus assembled to the Supreme Judge of the world and wanted their intentions to be supported that were meant for the good of the public in general giving them the right to be free and independent (The Declaration of Independence). From the above study, it could thus be learnt that the Declaration of Independence was written in order to reach out to the common mankind with the injustice and tyranny that they were been targets of under the rule of the then

Business health check in hospitality industry

Business health check in hospitality industry 1.0 Introduction 1.1 Aim of the assignment   Ã‚  Ã‚  Ã‚  Ã‚  This report is all about business health check in hospitality industry and finding the gaps of the organisation. After finding the gaps giving the appropriate recommendation and giving the action plan as well as time spam. After that how much it will cost to your organisation to implement that action plan.   Ã‚  Ã‚  Ã‚  Ã‚  As presently I am not working any hospitality related industry therefore I chose to do business health check in Kohinoor continental where I completed my training. 1.2 Organisational introduction The Kohinoor Continental is located at Andheri (East), at a stones throw from Mumbais International Airport and in the midst of the newly developing Business District. It is indeed rare that there exists a business hotel, which enjoys a distinguished patronage such as ours. Therefore during our period of renovation, much as we would have liked to, we could not offer you our hospitality. But now youll agree that the new Kohinoor Continental was well worth the wait. From the moment you enter, youll see that we have spared no expense in order to make your stay as comfortable as possible, with the finest materials imported from all over the world and many aesthetic nuances, which adorn the hotel like jewellery. Accommodation: The ambience and hospitality at Kohinoor Continental match international standards. Each and every one of our 120 rooms is equipped with state-of-the-art lighting and furnishings. The well being of our guests is our main concern. So if theres anything you need at any hour, well get in for you. Be it access to the Internet or a bowl of fresh fruit, no desire of yours is too big or too small. Restaurant: A royal feast awaits your taste buds at Solitaire, the multi-cuisine restaurant at the Kohinoor Continental. Conference and Banquet facilities: With the unique mood lighting in our banquet hall, were sure your parties and conferences here will be evenings to remember. Indeed we had been closed for long but now you might be tempted to stay a little longer in the Kohinoor Continental. We look forward to seeing you soon. Recreation: If you want to unwind after a tiring day, then just melt in our pool or savor a Daiquiri at our bar. Health Fitness Centre: In case you want to work up an appetite then the Health Club and the sauna are just the places for you. The hotel incorporates environmentally friendly measures such as medium density fibre wood for construction materials, and plumbing, electrical, and mechanical systems that conserve water and energy This hotel offers 92 guestrooms and 14 suites in a six-story building. Air-conditioned rooms also come with ceiling fans. Among the amenities are coffee/tea makers, refrigerators, and wireless Internet access. Furnishings are made from environmentally friendly materials. 1.3 What is quality? â€Å"Quality itself has been defined as fundamentally relational: ‘Quality is the ongoing process of building and sustaining relationships by assessing, anticipating, and fulfilling stated and implied needs.'(Richard e. and Daniel k, 1996) As per the ISO quality is providing excellent products and services that all about meeting customer requirements. Its all about meeting the needs and expectations of customers. So a quality product orservice is one that meets the needsandexpectations ofcustomers. (Anon, 1994) Quality defined by as, conformance to the requirements which is the company itself has established for its product based directly on its customers need. (Crosby p,1979) 1.4 What is Quality audit? It has been a long established practice for major industries and sector to carry out on site evaluation of their most important and sub contractors. The quality audit undoubtedly began with customer inspection. These have been typically intended to : To prove technical capability of the establishment the product or service To check that establishment have capacity or not to cope the customer demand To confirm the commercial stability of establishment. To form an opinion as to whether this is the type of establishment that we would like to do business with. 1.5 Why is it necessary? It is a management tool covering services, products, equipment and financial aspect of a property. Most guests have no time to give feedback, or give only negative comments on one aspect of their experience. It measures and ensures service standard consistency within a chain/group. It identifies staff training needs and rewards. It identifies cost cutting efficiencies. Used for long term benchmarking data. 2.0 Quality audit for Kohinoor continental How you conduct the quality audit? Presently I am not working in hospitality industry therefore I chose Kohinoor continental for my quality audit. As I completed my training from there, so its easy to me to do the quality audit of Kohinoor Continental. In Kohinoor I worked most in bar therefore I chose bar section. Name of the bar Baryl club No of covers- 44   Ã‚  Ã‚  Ã‚  Ã‚  For quality audit purpose I have called to Bar manager and bar tender and asked several question regarding quality audit. 3.0 The gaps in Bar of Kohinoor Continental Lack of upselling The service personnel dont have any knowledge about upselling. Product out of stock- Sometime due negligence of steward, bar tender forgot to order the items which are low in stock. Therefore sometime we have to tell to our guest stock out of stock. No proper crowd management- Actually Baryl club offering heavy discount to there customer therefore there was very rush in the evening time. and its has only capacity of 40 cover at a time therefore crowd just roaming in the lobby and there is no one to handle that crowd from bar. Also there is no one for advanced booking. No proper storage area and very small pantry- In Baryl club pantry itself in the bar where we stored snacks (peanuts, wafers) some bottles of wine, beer, whisky etc. Also in pantry there is account department for bar section so its very congested to work. The pantry area is so small only two person can stand properly therefore its very difficult to work in peak hours. Less staff in bar- Although Baryl club has capacity for 40 covers only 2 peoples were there to serve them. Also there is no one to take the advanced bookings. Its difficult for staff to take the order and place the order and also take care the new guest. Also kitchen area is very far from bar section therefore if one bar personnel was busy to pick up the order from kitchen its very difficult for other to mange in the bar. I completed my training in bar therefore I observed these gaps during my training period. 4.0 Recommendation I am planning to fill the above gaps with PDSA model which is commonly used in hospitality industry. (Wiseman B. 2005) PLAN- it is the test how you are going to work. DO-how you are going to carry out the plan STUDY-look what are the result, what can you improve, what are your mistake. ACT- It is the designs time what are you going to do. 4.1 Recommendations on above gaps: Upselling- Recommendation for this to give your staff proper training for upselling. So they can also know what benefit of upselling is and also help them to earn some tips. Bar manager can also show some upselling practically so they can understand easily. Product out of stock-Recommendation for this is Bar manager have to keep eye on stock list so they can also order for stock without intimation of steward. Also Bar manager can check stock list in every 15 days so he is also aware about the stock in bar. Crowd management- Recommendation for this management H.R department have to hire a service personnel or public relation officer for bar so he/she can handle the crowd properly and also take the bookings on phone. Also management can keep separate area in lobby for those people who are waiting for table inn the bar. So they can wait in that area without disturbing front office staff. Storage area- Recommendation for this will be management can shift account department in the restaurant (where they already have account dept for restaurant) from bar and keep the that area fully utilised for bar purpose so that more stock can stacked properly and also no complaint about the lack of stock. After that during the billing we can give all KOTs to cashier in the restaurant and he can give us the proper bill and at the end of the shift we can handover the cash and all bills to cashier. Less staff in bar-Its very difficult to handle bar with only 2 staff therefore recommendation for this is management can recruit 1 or 2 more staff so its very easy to handle during the rush hours. 4.2 Action plan as per the recommendation and time spam Upselling-For upselling management can give proper training to food and beverage staff. The bar manager or the senior person can give proper training because of there experience. The training can held in the afternoon time when there is less rush or in the morning time when there is no guest in the bar. The manager have to show the upselling tactics practically so that they can understand it very easily and the will also try do upsellings. The training is for only once or twice in a week for a month. The one month period is enough to learn the upselling. Product of out of stock- Actually this is bar tenders duty to keep eye on the stock list. But due to negligence of bar tender some time products are of of stock. The solution for this is bar manager can check the stock list once in a fifteen days and he can also give the intimation to bartender about the stock. Another plan is they can save the stock list in computer and check the stock whenever the want and order as per the convenient. Crowd management-To fill this gap the H.R department have to appoint a public relation officer (P.R) for bar who can take the advance booking for bar and also control the crowd during the rush hours in bar. To appoint the P.R 15-20 days are enough after giving advertisement in newspaper or in job searching site. The P.R will also help in the bar to fill the tent cards asking the guest about the service and other things also like quality of food etc. Storage area- To fulfil this gap management have to shift the account dept of bar in the restaurant where they will see the accounts of restaurant as well as bar. The restaurant already have accounts therefore it doesnt take time for shifting purpose. But it will take 1 week to settle down there. After that in bar management have to make some storage shelves and proper area to stack the all items therefore this also take 1week time. Less staff in bar- For this gap H.R department have to recruit a steward or one more bar tender who will help service personnel from the bar. This will also take 15-20 days to recruit. One more option for H.R is they can hire the steward on temporary basis during the rush hours of the bar instead of hiring a permanent staff. For example they can hire a student form a hotel management college to work in the evening time. so it will save the cost as compare to hiring the a permanent staff. 4.3 Cost factor Upselling- As bar manager is giving the training during his duty hours so it doesnt cost to organisation. Product out of stock- This is covered in duty activity therefore this also doesnt cost anything. Crowd management- This will cost for organisation to pay the P.R staff. Storage area- This will cost only less amount to make proper shelves in storage area. Less staff in bar- This will cost as hiring of new personnel. 5.0 Bibliography Richard E. and Daniel K.(1996). Organisational orientation. Reference to: http://www.qualitydigest.com/html/qualitydef.html. (Accessed on 22 June 2008) Crosby P.(1979). Mini tutorial quality functional deployment. Reference to: http://66.102.9.104/search?q=cache:cxe5V4NPKRcJ:www.freequality.org/sites/www_freequality_org/Documents/knowledge/QFD.pdf+quality+definition+by+diffrent+authorhl=enct=clnkcd=1gl=in.. (Accessed on 22 June 2008) Reference to:http//www.praxiom.com/iso-definition.htm#Quality. (Accessed on 22 June, 2008)

Work Reform Essay -- Business Management

Work reform, as interpreted by the employer, is a modern concept that has at its core increases in efficiency and effectiveness and a content and stable workforce. Work reforms are a means to an end; the end being increases in efficiency, production, and profits in a volatile global market. Depending on which method is used, the goals are to motivate their workers to gain their compliance. By paying more attention to a workers values, attitudes, and psychological needs, etc. a company can set the foundation for a more militant workforce and perhaps circumvent unionization. A company can try to create a â€Å"corporate family†, for example, via a corporate culture to try to facilitate this type of reform. The implementation of a corporate culture is an attempt to get workers to â€Å"buy in† to the firm’s overall goals (Krahn, Lowe, Hughes, 2011 p. 244-248). Key themes include workers as human beings, organizational cultures, constant adaptation, co-operatio n, creativity, flexibility, work teams, doing more with less, continuous learning, flatter organizational structures, customer-service, and participative management, etc. The goals and motivations for work reform as it pertains to a workforce differ from those of firms. Workers see changes such as enhanced on the job decision-making, increased autonomy, a decrease in monotonous and arduous tasks, and more input into large company decisions(that will ultimately affect them) as positive. Other changes that workers would embrace are pay increases and the addition of family friendly work policies such as more free time, and on-site daycare. Since a number of large manufacturing and service firms are unionized, a motivation and goal for work reform, in this respect, would be for a co... ...enough research on it. Some drawbacks are less employment security, a loss of pay due to the profit-sharing model, and there is evidence of some firms engaging in downsizing and layoffs who have adopted HPW. There is also evidence that implementation of HPW systems in lower-tier service jobs results in negligible differences in any of the above categories. Only in the upper-tier services can more of the benefits of this model be had, which unfortunately leads to potentially greater market segmentation (Krahn, Lowe, Hughes, 2011 p. 267-268). Works Cited Krahn, Lowe, Hughes (2008) Work, Industry, & Canadian Society. (5th ed.) Toronto, ON: Nelson Education Ltd. Critoph, U (2010) Sociology 321 Study Guide. (Revised edition). Athabasca, AB: Athabasca University Athabasca University (2010) Sociology 321 Reading File. Athabasca, AB: Athabasca University

Ethics in the Classroom Essay

Assessments have been in existences for many years; however schools have implemented various technology programs due to changes which have occurred in the educational system. Technology has become an innovative way to document, record, and to expand student’s learning. Teachers have access to software and hardware which is used to teach students required information as well as prepare them for the world outside the confines of a classroom. This plan will explain how software is used to support assessment in the classroom, such as formative and summative assessment and how technology may be used to support these two assessments. The plan will take a glimpse into the pros and cons of using technology and the teachers’ use of technology in the classroom. Although this plan is not intended to be a required plan for any teacher, it offers a suggestive approach to the use of technology based assessment in the school system. Teachers use assessments throughout their teaching careers to help evaluate a student’s learning process. Assessments also help to gather information for others to view such as; information pertaining to the schools in their school district, the students serviced (demographics) and test results. In a recent article online, Formative and Summative Assessments in the Classroom, Ehringhaus &Garrison state â€Å"Assessment is a huge topic that encompasses everything from statewide accountability tests to district benchmarks or interim test to everyday classroom tests† (2012, p2). The two types of assessments teachers used are formative and summative, which â€Å"being creative with formative and summative assessment can seem a daunting task, but technology can assist with this and give students accessible ways to widen both ideas about assessment and kinds of assessments that students took†(Senate Office on Assessment, 2012,p1). Formative assessment is used to gather information that can be used to improve the teaching and learning of students. The main difference amongst formative and summative assessment would be how the information would be used. â€Å"When it comes to improving instruction and learning, it’s not the quantity of the data that counts, but how information is used† (Harris, Lewis, Muoneke & Times, 2010, p. 1). Although formative assessments can be done daily, weekly, or when needed, the information may be used to create a lesson plan which meets the needs of the students in his/her classroom. The summative assessments are done at the end of a course or semester; however they may contain other information such as age, race or gender and may cover general information taught over the course of a school year. The use of assessments in technology can also be challenging for some teachers and students. Therefore, educators should compare the pros and cons of using technology in the classroom and assessment of students. Technology has increased in the classroom, and with the change in technology there is a change in the way assessments are done. Usage of technology to help assess students can benefit in many ways, it can enhance the learning process of students by â€Å"help(ing) students visualize problems they may encounter and reach students with different learning styles, including visual, auditory, and experiential learners† (Teaching with Technology, 2012, pg. 3). On the other spectrum of technology it can be costly to school district depending if the schools request wired or wireless hardware. Regardless of the use of technology in the classroom or for assessments, teachers must assess their students to help understand and implement the needs of the students. Software to Support Assessment Assessments have been in existences for many years; however schools have implemented various technology programs due to changes which have occurred in the educational system. Technology has become an innovative way to document, record, and to expand student’s learning. Teachers have access to software and hardware which is used to teach students required information as well as prepare them for the world outside the confines of a classroom. This plan will explain how software is used to support assessment in the classroom, such as formative and summative assessment and how technology may be used to support these two assessments. The plan will take a glimpse into the pros and cons of using technology and the teachers’ use of technology in the classroom. Although this plan is not intended to be a required plan for any teacher, it offers a suggestive approach to the use of technology based assessment in the school system. Teachers use assessments throughout their eaching careers to help evaluate a student’s learning process. Assessments also help to gather information for others to view such as; information pertaining to the schools in their school district, the students serviced (demographics) and test results. In a recent article online, Formative and Summative Assessments in the Classroom, Ehringhaus &Garrison state â€Å"Assessment is a huge topic that encompasses everything from statewide accountability tests to district benchmarks or interim test to everyday classroom tests† (2012, p2). The two types of assessments teachers used are formative and summative, which â€Å"being creative with formative and summative assessment can seem a daunting task, but technology can assist with this and give students accessible ways to widen both ideas about assessment and kinds of assessments that students took†(Senate Office on Assessment, 2012,p1). Formative assessment is used to gather information that can be used to improve the teaching and learning of students. The main difference amongst formative and summative assessment would be how the information would be used. â€Å"When it comes to improving instruction and learning, it’s not the quantity of the data that counts, but how information is used† (Harris, Lewis, Muoneke & Times, 2010, p. 1). Although formative assessments can be done daily, weekly, or when needed, the information may be used to create a lesson plan which meets the needs of the students in his/her classroom. The summative assessments are done at the end of a course or semester; however they may contain other information such as age, race or gender and may cover general information taught over the course of a school year. The use of assessments in technology can also be challenging for some teachers and students. Therefore, educators should compare the pros and cons of using technology in the classroom and assessment of students. Technology has increased in the classroom, and with the change in technology there is a change in the way assessments are done. Usage of technology to help assess students can benefit in many ways, it can enhance the learning process of students by â€Å"help(ing) students visualize problems they may encounter and reach students with different learning styles, including visual, auditory, and experiential learners† (Teaching with Technology, 2012, pg. 3). On the other spectrum of technology it can be costly to school district depending if the schools request wired or wireless hardware. Regardless of the use of technology in the classroom or for assessments, teachers must assess their students to help understand and implement the needs of the students. To help facilitate the ongoing assessment of student’s learning; teachers may require students to do assignments outside of school. This could include visiting educational sites to help support the content taught in class. Teachers may also allow students to do presentations, such as writing papers, finding information on the web and also interactive sites. Also to help parents stay informed about their child’s learning process; parent sites are also available to view their student’s grades and testing scores. Assessments can help to oversee the progression of students, and incorporating the use of technology to help with assessment can help to relieve the stress of keeping up with many forms and paperwork, but over usage can become mundane for students. However, â€Å"as good as technology-based assessment and data systems might be, educators need support in learning how to use them. (U. S. Department of Education, 2012, p1). Information on proper use of technology should be administered to teachers before they can teach the information to their students. The introduction of hardware such as Promethean boards allows the professional development department to develop courses which have become a requirement of the teachers’ certification process. This ensures teachers have received instruction on how to implement te chnology in the classroom and the use of software to support assessment. Teachers should not rely solely on the use of technology as a form of assessment due to inaccuracy of data information. Sometimes human errors may cause problems with a students? grades or information. Over usage of technology can also obscure the information with students who may learn in a different manner. Technology can help assess students using formative and summative assessments, which can increase the learning process of students by continuing ongoing assessments to help facilitate the learning process.

Black and Decker

The black and decker corporation: power tools division| The Case of Black and Decker| The Marketing Plan for The Professional Tradesmen Segment Year 1991/1992| | Executive Summary Gary DiCamillo, Black and Decker’s president of power tools for United States, is reviewing the most recent sales records and figures indicating the professional tradesmen segment’s market share in his office. The research findings are not looking good and surprisingly, he didn’t expect otherwise. It has been almost a decade that this segment is in the bottom half of brand perception.There has not been any more vital time to understand the cause of this setback. This urgency lead him to ask Joseph Galli, the vice president of sales and marketing at Black and Decker, to conduct a thorough research to develop a marketing plan for the year 1991/1992. The new plan is developed to target the major problem in the Professional Tradesmen segment: Low market share among comparatives and no profi tability. After a detailed situation and consumer analysis and evaluating the alternatives, John Galli concluded that professional tradesmen segment needs to be repositioned.After a careful product assessment, Galli realized the professional quality of items produced by B&D is above their major comparatives such as Makita and Milwakee. However, the brand is poorly differentiated from the lower grade products in the consumer segment; the segment which B&D holds the most solid market share among comparatives. The permeation of B&D in consumer segment has tarnished brand perception in professional tradesmen segment; both product lines are offered in the same color: Charcoal Grey!Additionally, due to the already established and extensive negative recognition of professional tradesmen segment among professional buyers of power tool products tagging any product to this brand won’t generate the drastic results that B&D is pursuing. Furthermore, it was Black and Decker’s weak presence in Home Depot, the rapidly growing professional tradesmen product outlet, which was contributing to the problem. They needed to strategically enter this market while emphasizing their position in Home Center and Two-Step distribution channel.Following these realities, Galli knew with almost no profitability in this segment asking for advertising allowances and rebate money is not an option. As a result, he introduced a marketing plan revolving around repositioning the professional tradesmen segment and establishing a new brand entry, backed by B&D service and warranty handling and differentiating products from consumer segment by colorization. 1 Introduction Black and Decker is one of the world’s largest power tool manufactures and the leader of power tool market in United States.In 1991, Black and Decker’s sales record was over $5 billion and the company ranked 7th in brand recognition throughout U. S and 19th in Europe market. The nation’s power tool company leader divides in three segments: consumer, professional industrial and professional tradesmen. The consumer tool segment is offering products for â€Å"at home† use and is the most popular division with proximately $250 million in revenue in 1990. The professional industrial targets the corporates that purchase tools in large quantities for the use of professional employees.The revenue for this segment is estimated $110 Million as well. The professional tradesmen segment is the $420 million size division which represents products that professional individuals such as carpenters and contractors purchase to use on the job sites where they are required to take their own tools. However, this segment generated only $35 million revenue in 1990 with almost no profit. Both consumer and professional industrial segments owned a solid position in the market with 45% and 20% segment shares in power tool market. However, this success did not transfer to the professional tradesmen segment.In 1990, B&D roughly held 9% market share in power tool market in United States. This highlighted the presence of the competitors such as Makita and Milwaukee with 50% and 10% market shares to the senior management of B&D more than ever. Professional tradesmen segment was clearly suffering and falling behind in the dynamic and competitive power tool market. Joseph Galli, the vice president of sales and marketing in Black & Decker decided to conduct an extensive research to find the root of this problem and conclude an alternative.In this research, the problem highlights itself as the professional tradesmen segment’s low market share, no profitability and desperate need to reposition for this segment. Following is the situation analysis of Black and Decker supporting the idea of repositioning the professional tradesman unit. 2 Situational Analysis Internal factors By virtually creating the power tools industry, Black & Decker holds primary strength in the consumer and industrial segments, proved by being ranked #1 in those respected market share positions.By holding large amount of equity in the US and Europe, DeWalt can aggressively be put into the professional tradesmen segment to take the market lead from Makita. Although Black & Decker only holds a 9% share in the current professional tradesman segment, Black & Decker holds the title of being one of the best producers of high quality goods. By repositioning the DeWalt name in the rapidly growing professional tradesmen segment, that 9% market share will quickly increase with the support of our brand recognition and image.With the strong internal factors, the Black & Decker Company has strong potential in building an admirable image in the $420 million professional tradesmen segment. External Factors The professional tradesmen segment, although relatively new, has rapidly been growing compared to the consumer, 7%, and industrial, no growth, segments. Having high market shares in the consumer a nd industrial parts, Black & Decker holds a strong 30% of the total market share. Also growing in importance, are the home centers, The Home Depot being the largest of the quickly growing chain stores of home improvement.Buyers of the professional tradesmen tools also heavily patronize emerging retail distribution outlets, such as The Home Depot and Lowe’s. Competitive analysis Despite the fact that Makita does share 50% of the current market, the current position they hold in brand image is not nearly as positive as Black & Decker. Consumers have regarded Makita as, 3 â€Å"arrogant† and â€Å"dictatorial. † On the other side, Black & Decker has been put in the top ten in the U. S in the aspect of brand strength.One of the main reasons why Makita has grown much success in the past decade was with the help of the new rapid development of home center outlets. A common characteristic shared within the top three manufacturers of the professional tradesmen segment w as that all three offered broad product lines, offering approximately 175 SKU’s each. Consumer Analysis Black & Decker Corporation as a Power Tools Division has been ranked low in the professional tradesmen market. In efforts to increase awareness and market the power tools division in a more competitive way, a consumer study was established and processed.Consumers of different ages, sexes, and races that work in the professional tradesmen field and the general public were asked a series of non-bias questions in order to gain a competitive advantage in the future sales opportunity. In order to do so we needed to study the current trend of consumer awareness and behavior as well as the pre conceived opinion of the Black & Decker product reputation both past and current trends. The following segments were used: Young Adults (ages 15-25), Adult Women (ages 26-60), and Adult Men ages (26-60).Young Adults (ages 15-25): The young adults being mostly single, college age living at ho me with parents or with roommates who typically don’t use power tools were vaguely familiar with the Black & Decker name and not associating as a Power tool brand. Adult Women (ages 26-60) usually homemakers, single moms, have advanced education, professional, and work both outside the home as well as in the home. Of the Adult females surveyed 75% were familiar with the Black & Decker name and had purchased a B&D power tool over any other brand.Of those women, 75% also choose durability over cost when compared to similar items. While most women appear to be more in tune to actual cost of household products such as a Dust Buster when compared to professional grade tools, they still have a more realistic estimate of actual cost when compared side by side. Most women rate 4 Black & Decker as a good-excellent power tool product and would recommend to a friend and purchase additional B&D products. Adult Men (ages 26-60) Most with a higher level of education and with more experienc e using power tools.In some instances adult men and women shared the same opinion but when asked, men choose warranty over compatibility. 56% of adult men rated Black & Decker as a poor choice for a power tool. While women were found to be more willing to purchase additional power tools with the Black & Decker name only 10% of males said they would and most would not recommend B&D as a power tool option. With the above data collected it is determined that dropping the Black & Decker name instead of just Sub branding would better benefit the goals of the company and gain a larger advantage in the market.Having such a negative appeal from the current state is not only discouraging but also provides a more complete analysis of how the consumers view the Black & Decker name, regardless of the quality of an actual item. Alternatives, Pros and Cons The first alternative would focus on B&D consumer and Professional-Industrial market segment which it already maintains the #1 market share. T he professional-Tradesman segment would become an afterthought for B&D, instead focusing primarily on profitability at the expense of market share.B&D research had shown that their tools were highly regarded in the professional industrial segment, for high quality. B&D field test of their products with all identifying marks removed against competitors products which also had all identifying marks removed, showed that product quality was strongly competitive with other brands. This would greatly diminish the Black and Decker brand by deemphasizing the quality in the professional-Tradesman segment. The result would be a negative effect on consumer and industrial segments as well.Brand loyalty and image would suffer greatly while gaining market share for the Professional-Tradesman segment. The second alternative would be to sub-brand B&D product. The brand would have a new name for its professional tradesman products, but would also state â€Å"by Black and Decker†. 5 This alter native would not entirely clear all negative brand perception in the B&D Professional Tradesman segment. Professional Tradesman segment viewed the B&D brand as a product for home instead of job use.This alternative would still carry the negative perception of the B&D brand in the Professional Tradesman segment of the market. B&D quality perception of suppliers quality would remain first to last based on company research. Color was generally regarded as a product differentiator and this alternative would not make any changes in this regard, keeping the B&D tools their respective traditional colors. This alternative would do little to increase market share and revenue.The third alternative, which has been chosen for the best possible outcome, would be to use an entirely different brand name for the B&D Professional-Tradesman segment of the market. The brand name chosen is DeWalt, the brand has storied history in the stationary wood working business since the company was founded in 191 8. DeWalt products were permanently installed on many lumberyards, garnering awareness of the brand, verified by research at 70% and also positively viewed as one of the best by 63% of the professional-tradesman segment of the market.The company was purchased by B&D in 1960, so the brand name could be easily assigned to a B&D product. The color option eventually chosen was yellow, a familiar sign of caution used on many construction sites. The yellow coloring would also differentiate the DeWalt product from many other brands including B&D and many other successful brands in the professional-tradesman segment. This option would theoretically double the market share within three years; operating income would also increase by 2%. RecommendationsThe product chosen to replace the B&D nameplate in the professional tradesman segment is the DeWault. DeWalt brand would position the B&D professional tradesman products a step higher in product quality and reliability, relieving the negative br and association in the respective segment. The color yellow chosen for the product would create instant awareness of the brand amongst its immediate competitors Makita and Milwakee. The price of the DeWalt Professional-Tradesman product would be positioned comparably to the Makita and Milwakee brands.Milwakee and Makita are priced 5% and 10% respectively over current similar B&D products. 6 The distribution channels that will be used include home centers, which include The Home Depot and Home Club. Home centers are increasingly becoming a popular source for professional-tradesman tools. Home centers have a combined yearly sale of 8. 5 million dollar in the professional-tradesman market. DeWalts rise in the marketplace will greatly depend on these types of distribution outlets. Two-steps will be used for distribution as well, including Ace and Servistar.DeWalt will not be offered in discount oriented membership club stores, as they are perceived to be positioning themselves as a â₠¬Å"fathers day gift† The DeWalt brand has an existing 70% awareness rating among Professional-Tradesman, and a 63% positive view by tradesman. The company was founded in 1918 and has been a permanent fixture in lumberyards since, the presence over the years has created most of the existing promotion of the brand. The yellow color of DeWalt tools will help it differentiate itself form other products and also promote itself as being the only yellow tool for Professional-Tradesman on the market.Conclusion The purpose to conduct this marketing plan was to find an alternative to Black and Decker’s decade long failure to own large enough market shares in professional tradesmen segment. Black & Decker has succeeded to position the consumer and professional industrial segments in the top ranked market share among comparatives however, professional tradesmen segment has failed to reach anywhere beyond %9. The internal factor for B&D is that, this company is one of the world†™s largest power tool producers and in the comparison product analysis Black and Decker’s products win over the competitors.This means B&D has the potential to earn the top brand perception that is missing. On the other hand, consumers are the external factor who prefers using B&D products for home use rather than on job sites this is while Makita and Milwaukee are the two preferred brands in professional tradesmen segment. Galli is coming up with three alternatives. The first option is to harvest professional tradesmen channels. This option is vetoed because professional tradesmen segment is growing more rapidly than consumer and industrial segments.Dropping this segment will lead to a huge loss in a long run. The second alternative is to sub-brand. This alternative is ruled out as well since releasing any products under any brand while still tagged to B&D will not lead to increase sales due to extensive negative brand perception in professional tradesmen products. The thi rd alternative is to drop the tainted Black and Decker name and produce a line of products under DeWalt brand, the brand owned by B&D with already established market share and good brand perception.Even though, building a new brand from the ground up takes time (proximately three years) this alternative is highly recommended. DeWalt brand saws have a very high brand recognition and durability. Additionally, this product line will be offered in a new color: Yellow. The color that indicates safety and can easily be recognized and differentiated by customers. Timeline Spring -begin advertisements with print by using our sub-branding method -sub branding would emphasis on the new name De-Walt -prepare for manufacturing and distribution of product for upcoming summerSummer -hold a press conference inviting various professional tradesmen, small and large corporations such as construction companies and small business owners to introduce the new product line and hold demonstrations -offer s ample test tools to professional tradesmen – set up workshops using the new sub-branded power tools to generate a buzz and interest in the new products which would be available for purchase soon -begin distribution among large retailers as well as club stores -increase advertisement both in print, radio and televisionSeptember -evaluate sales -take market surveys of those using the new sub branded product line December -continue to offer demonstrations on the use of the new line -decrease advertisement efforts -offer holiday packages to encourage families to purchase the new product lines for their husbands, fathers, brothers etc. for the upcoming holidays -have successfully created a positive outlook and increased market share and sales of the new sub branded product line by the end of the year